Archived – AdRoll – Quan Nguyen's Portfolio

AdRoll - Website & Web App

Lead designer, 2011
UX & UI design, IA, Interaction & visual Design

Drive change in the ski industry through innovative eCommerce platform

AdRoll was founded in 2007 on the principle that you could effectively advertise online, even without infinite resources and budget. Since then, it has grown into a hugely successful company with offices around the world.

Intro

AdRoll offers retargeting advertising on cross-platform, cross-device displays. Its marketing platform enables businesses to use their own website data on consumer behavior to create personalized ad campaigns.

As the only designer at AdRoll, I worked closely with the executives, product and engineering teams throughout the UX process. I started out with creating personas for their targeted customers of primarily small to medium businesses, then moved on to user flows by conducting internal and external interviews. We started user testing early with our wireframes and gradually worked our way up to build a visual and interaction system that could be applied to both the website and web application.

AdRoll has grown into a major player in the online advertising field with a wide range of customers from small to very large companies. After I left, they have rebranded their products to fit the new audience while maintaining the company's personality.